A top-tier local milk tea brand from Changsha, Chayan Yuese has won over Gen Z with its Chinese aesthetic charm and innovative approach of "reinventing traditional tea." Now, the brand has surpassed the 1,000-store milestone, expanding beyond Hunan into Hubei, Chongqing, and Jiangsu.

Amid the bustling crowds of Changsha’s Wuyi Plaza, holding such a cup has become a must-do for tourists visiting the city. Launched in 2013, the brand carries a strong local identity yet has gained nationwide popularity. Its signature Youlan Latte has amassed a massive fanbase and frequently trends on social media.